Top 10 E-Commerce Companies in Pakistan

E-commerce has completely transformed how people in Pakistan buy and sell products. With increasing internet access, affordable smartphones, and digital payment options, more Pakistanis are shopping online than ever before.

From fashion and electronics to groceries and home appliances, online stores have made shopping easy, convenient, and accessible to everyone — even in smaller cities. The COVID-19 pandemic further accelerated this shift, and Pakistan’s e-commerce market is now valued at over $7 billion and growing rapidly.

This article explores the Top 10 E-commerce Companies in Pakistan that have shaped the digital shopping experience and continue to drive innovation in the country’s online marketplace.

Table of Contents

1. Daraz.pk

Daraz.pk is the undisputed leader of Pakistan’s e-commerce industry. Owned by the Alibaba Group, it has revolutionized online shopping in the country.

Key Highlights:

Founded in 2012 by Rocket Internet and later acquired by Alibaba.
Offers a massive range of products: electronics, clothing, groceries, and more.
Operates in Pakistan, Bangladesh, Nepal, and Sri Lanka.
Runs major sales campaigns like “11.11” and “Black Friday.”

Industry Impact:
Daraz introduced millions of Pakistanis to the concept of online shopping. It provides a complete digital ecosystem, including mobile payment options (Daraz Wallet) and efficient delivery networks through Daraz Express. Its strong logistics and customer service have made it a trusted brand nationwide.

2. Telemart

Telemart is one of Pakistan’s top e-commerce platforms, known for selling authentic electronic gadgets, smartphones, and accessories.

Key Highlights:

Established in 2014, headquartered in Karachi.
Offers electronics, mobile phones, watches, fashion, and home appliances.
Runs both online and physical retail stores.
Known for reliable warranty and customer support.

Industry Impact:
Telemart has built a reputation for trust and quality in Pakistan’s gadget market. Its hybrid model — online store plus physical presence — ensures customers get authentic products with after-sales service. The brand also promotes safe digital payments and timely delivery across the country.

3. iShopping.pk

iShopping.pk is one of the most established online marketplaces in Pakistan, offering a wide variety of products from electronics to lifestyle items.

Key Highlights:

Founded in 2011, based in Lahore.
Sells electronics, computers, fashion, home goods, and beauty products.
Offers nationwide delivery and multiple payment methods.
Known for fast shipping and genuine products.

Industry Impact:
iShopping.pk has earned the trust of customers through its transparent policies and original products. It serves both individuals and businesses and has helped boost online shopping confidence across Pakistan.

4. HumMart

HumMart is Pakistan’s leading online grocery store, providing a convenient solution for household shopping.

Key Highlights:

Owned by Hum Network Limited.
Focused on grocery, personal care, and household essentials.
Operates mainly in Karachi but expanding to other cities.
Offers mobile app and online delivery services.

Industry Impact:
HumMart has changed how urban Pakistanis buy groceries. It saves time, ensures quality, and delivers products directly to customers’ doors. During the pandemic, it became one of the most reliable platforms for essential goods delivery.

5. Yayvo.com

Yayvo, a project by TCS, is another strong player in Pakistan’s e-commerce space. It combines TCS’s logistics expertise with a large online product catalog.

Key Highlights:

Launched by TCS in 2015.
Offers fashion, gadgets, home products, and more.
Backed by TCS’s strong delivery network.
Frequently runs discount campaigns during major events.

Industry Impact:
Yayvo benefits from TCS’s unmatched logistics system, ensuring reliable and timely deliveries even in remote areas. It has also collaborated with brands and banks to promote secure digital payments, contributing to Pakistan’s online shopping culture.

6. Shophive

Shophive is one of the earliest e-commerce websites in Pakistan, known for selling electronics, laptops, and appliances.

Key Highlights:

Founded in 2005, based in Lahore.
Offers branded electronics, computers, and accessories.
Provides cash on delivery and installment options.
Partnered with major tech brands.

Industry Impact:
Shophive helped shape Pakistan’s early online retail industry. By focusing on high-quality, authentic products, it earned long-term customer loyalty. The platform continues to grow as a trusted electronics retailer.

7. Foodpanda Pakistan

Although known as a food delivery app, Foodpanda is now a major player in e-commerce through its “pandamart” and “shops” services.

Key Highlights:

Launched in 2012, operated by Delivery Hero (Germany).
Provides food delivery, groceries, and daily essentials.
Available in more than 50 Pakistani cities.
Offers express delivery through riders and partner restaurants.

Industry Impact:
Foodpanda’s quick commerce (Q-commerce) model is redefining online shopping. It delivers groceries and essentials within 30 minutes, setting new benchmarks for delivery speed and convenience in Pakistan.

8. Bagallery

Bagallery is one of Pakistan’s most popular beauty and fashion e-commerce platforms, especially among women shoppers.

Key Highlights:

Founded in 2017, based in Karachi.
Offers cosmetics, skincare, fragrances, and fashion accessories.
Partners with international and local brands.
Hosts mega online sales and influencer campaigns.

Industry Impact:
Bagallery promotes authentic beauty and lifestyle products while empowering women entrepreneurs and influencers. It also ensures originality and safe product sourcing — a major concern in Pakistan’s online beauty market.

9. Naheed.pk

Naheed Supermarket, a well-known retail brand in Karachi, has successfully expanded into e-commerce through Naheed.pk.

Key Highlights:

Online branch of Naheed Supermarket, launched in 2019.
Offers groceries, cosmetics, baby products, and household goods.
Known for authenticity and quick delivery in Karachi.
Integrated online and offline customer experience.

Industry Impact:
Naheed.pk brings decades of retail experience into the digital world. It provides customers with the same trust, quality, and product variety they expect from its physical stores — now with the convenience of online shopping.

10. PriceOye.pk

PriceOye.pk is Pakistan’s leading price comparison and mobile marketplace platform. It helps users find the best prices for smartphones and electronics.

Key Highlights:

Founded in 2015, based in Islamabad.
Focuses on smartphones, tablets, and gadgets.
Offers product comparisons, reviews, and official warranties.
Known for fair pricing and fast delivery.

Industry Impact:
PriceOye combines information with e-commerce, helping customers make informed buying decisions. Its transparent pricing model and customer-first approach have made it one of the most trusted online electronics platforms in Pakistan.

Growth of the E-Commerce Industry in Pakistan

Pakistan’s e-commerce industry is growing at an exceptional pace due to several factors:

Rising internet penetration and 4G access.
Increased trust in online payments and digital wallets.
A young population familiar with mobile apps and social media.
Government support through digitalization and fintech regulations.

According to the State Bank of Pakistan, online payments increased by over 80% in the last two years, showing how quickly Pakistanis are embracing digital commerce.

Challenges Faced by E-Commerce Companies

Despite growth, e-commerce firms in Pakistan face several challenges:

Logistics issues in remote areas.
Payment fraud and COD dependence (cash on delivery).
Lack of digital literacy in rural regions.
High competition among online marketplaces.

Companies that invest in secure payment gateways, reliable delivery systems, and customer trust are outperforming others in this fast-changing industry.

The Future of E-Commerce in Pakistan

The future of e-commerce in Pakistan looks incredibly bright. With improved logistics, widespread internet coverage, and digital banking adoption, online shopping is expected to grow by 20–25% annually.

Key trends shaping the industry include:

Expansion of mobile commerce (m-commerce) through apps.
Growth of quick commerce (Q-commerce) like Foodpanda and pandamart.
Integration of AI and chatbots for better customer service.
Rising demand for fire safety, warehouse management, and data protection systems in logistics and fulfillment centers.

As more businesses move online, ensuring safe storage, cybersecurity, and workplace safety will become essential parts of e-commerce operations.

Conclusion

Pakistan’s e-commerce revolution is here to stay. The Top 10 E-Commerce Companies in Pakistan — including Daraz, Telemart, iShopping, HumMart, and Bagallery — have made online shopping easier, faster, and safer for millions of Pakistanis.

These companies are not only transforming the retail landscape but also creating new business opportunities for entrepreneurs, logistics firms, and safety solution providers.

With continued investment in technology, digital payments, and logistics, Pakistan’s e-commerce industry is on its way to becoming one of South Asia’s most dynamic markets.

The rise of online retail shows how innovation, trust, and smart logistics can shape a nation’s economic future — making e-commerce one of Pakistan’s most promising success stories.